Discover the latest beauty tech innovations, including the latest technology, AI shopping experience, and top companies and beauty brands offering digital cosmetic performance.
Almost every industry now has a presence in the world of technology. Now is the moment for the artificial intelligence beauty company to take the first step and enter the virtual world. Continue reading to learn more about beauty tech breakthroughs.
Advancement In The Beauty Industry
Have you ever envisioned being able to purchase beauty goods with just a few mouse clicks? Never, correct? Do you realize how quickly the cosmetics industry is expanding? It is estimated to reach $806 billion by 2023. With the emergence of these wonderful technologies, all of this has become possible.
The beauty industry has expanded in some spectacular ways. AI beauty - artificial intelligence and AR - augmented reality has transformed how people purchase. The future of eCommerce will alter. People can now buy cosmetic products from the convenience of their own homes. This caused enterprises to expand/shift their operations online. Furthermore, they are continually striving to improve the consumer experience.
Applications Of AI in the Beauty Industry
Artificial intelligence can help businesses better understand their customer's preferences. It also increases business sales. Many well-known cosmetic firms, like LO'rèal, Estee Lauder, Sugar, Lakme, and Maybelline, are utilizing AI to differentiate themselves from the competition. Here are some of the ways AI beauty is assisting businesses and customers.
1. Virtual Product Trials
Even if they use AR every day, many people have never heard of it. The Instagram and Snapchat filter you use daily. Augmented reality powers them all.
Furthermore, the virtual mirrors powered by AR allow you to try on different cosmetics in real-time. Many picture editing apps, such as YouCam Makeup and YouCam Perfect, are also quite popular. Estée Lauder, a well-known cosmetic business, uses AI to provide virtual product samples.
Many virtual try-ons have grown in popularity in recent years. But how do these solutions function? To put it simply, AI beauty algorithms identify and map faces. Following that, images are obtained using AR by the specifications obtained.
Aside from online retailers, AR is being implemented in some offline locations using smart mirrors.
2. Personalised Analytics and Solutions
AI beauty also aids in offering clients personalized solutions. Machine learning can also be used to analyze an individual's facial structure, skin type, and skin tone. In addition, data can be gathered by asking people to fill out questionnaires regarding the types of cosmetic treatments they want and the results they want.
The algorithm then analyzes the informational data. Following that, it provides a skincare program and product recommendations that are in line with the goals of customers.
If a customer has oily skin, AI will automatically recommend the best available solutions. It will recommend acne-prone lotions, serums, face cleansers, and so on. Customers no longer have to be concerned about a lack of information. AI beauty technology will assist them in every way conceivable. As a result, customers are more content and joyful. Isn't this a promising sign?
3. Smart Mirror Options
Okay, do you remember the magical mirror from Snow White and the Seven Dwarfs? Smart mirrors can be used with the help of artificial intelligence. L'Oreal, for example, is using smart mirrors to allow shoppers to visually try on products.
These smart mirrors can be found in online retailers and shops. They can be used for a variety of items and services, ranging from testing on beauty products to fitting accessories and haircuts.
Smart mirrors, on the other hand, can reduce the number of employees required in an organization. Customers' time spent selecting the right product can also be decreased.
4. Shade Finder Quiz
Finding the right shade used to be difficult, but not anymore. You may now quickly determine your exact hue by taking some quizzes.
All you have to do is post an image. Then you'll be asked a few questions about your skin and the items you're using. This provides organizations with extremely helpful information for their upcoming releases. All of your responses provide critical information for them. This data is used by email campaigns and landing sites to increase revenue.
5. Printed Makeup
The next step forward is printed makeup. A device applies cosmetics on your face, giving you a flawless no-makeup look. The application examines a person's skin and then applies cosmetics accordingly. It conceals broken blood vessels, age marks, and other imperfections and lesions.
Furthermore, this device includes a camera that takes photographs of your skin. The skin is then analyzed by a microprocessor. The foundation is then applied to your skin using a tiny printer. This is how printed makeup works.
6. Reduced Waste Products
Tons of sample goods were thrown away before augmented reality and artificial intelligence entered the beauty market. Products were created for customers to bring with them.
This entails using more energy and resources to produce cosmetics. As a result, carbon dioxide emissions are high.
On the contrary, with the use of augmented reality, all of this waste can now be removed as the products are tested virtually. Brands may save a lot of money, energy, and resources by testing them electronically. Most importantly, they will help to protect the environment by reducing waste and pollution.
Benefits of AI in Beauty Tech Innovation
AI is a true game changer. We must admit that the future of AI is pretty bright. Here are some AI advantages you should be aware of:
- AI allows for multitasking and reduces the demand for current resources. It shortens the time required to finish a task;
- AI is available 24 hours a day, seven days a week. That too without any breaks or interruptions; eCommerce automation aids in the completion of difficult activities;
- It improves the ability of those with unique needs;
- Artificial intelligence aids decision-making by making processes smarter and more efficient;
Innovations in Beauty Technology Prominent Industry Players Implemented
LVMH and Google AI Cloud Assisting Store Associate
Google's AI and machine learning solutions are affecting every area of the LVMH value chain to improve the brand's overall performance. Personalized interactions with customers by retail personnel guided by AI-powered dashboards and other technology are one example. Store employees are aware of pertinent data and shopper history to create a memorable in-store experience.
L'Oréal TrendSpotter
A system that can evaluate a large amount of web data, such as comments, photographs, and videos. This was created to remain ahead of the competition and introduce hot products before anyone else in the market.
L'Oréal’s Color & Co for Hair Needs
Customers must complete a 3-question survey about their hair needs, followed by a 10-minute video consultation with a professional hair colorist. Following the consultation, a tailored hair dye kit is bottled and shipped to the customer to facilitate an at-home dye job.
MAC Virtual Try-On
The app, in collaboration with YouCam's augmented reality, provides realistic simulations that can be tried on different skin tones and customized to different textures such as mattes, sheens, and more. Customers can select from 200 different lipstick and eye color hues.
Estée Lauder‘s Diversity and Inclusivity Initiative
This brand's virtual try-on technology has proved enormously successful. Conversion rates increased by 67 percent, and website users spent 2.5X more time on the portal. The use of technology-enabled racial diversity and inclusivity.
Coty’s Personalization Approach for Kylie Cosmetics & Covergirl
Coty collaborated with Perfect Corp. to launch the AI Face Analyzer technology in order to improve the online experience. More than 70 face features and color palettes are considered to provide the buyer with a complete attractiveness profile.
e.l.f Beauty Improving Customer Experience
In keeping to create a digital ecosystem, e.l.f Beauty incorporates the artificial intelligence sentiment analysis technique, which employs machine learning and NLP. Marketers recognized that generic messages would be ineffective, thus the shift to AI for a personalized experience was unavoidable.
Contribution to the Success of Social Commerce
The virtual beauty industry has grown in popularity and has become a significant contributor to sales. It was just a matter of time before the social media community noticed the trend. YouTube, Snapchat, Instagram, and other major social networks have all come on board.
Google Virtual Try-On
Google has added a try-on tool to its Search option. Multiple brands, including Estee Lauder, MAC Cosmetics, and others, have created an AR try-on experience using YouCam in collaboration with Perfect Corp, allowing consumers to virtually try on the SKUs using the front camera on their mobile devices.
Future of AI In the Beauty Industry
Since the outbreak of the pandemic, the online world has grown in importance. People are increasingly doing their purchasing online. The pandemic has passed, but online shopping remains. Nobody wants to go back to the old ways of shopping. Instead, everyone is now preparing for the establishment of their eCommerce website.
No, this does not imply that they will abandon offline purchasing. Instead, the percentage of online people will rise in the following days. By the end of 2023, online sales are predicted to increase by 48%. This indicates that individuals will continue to invest in artificial intelligence in the beauty business. AI has a promising future in the field of beauty.
Conclusion
The application of AI and AR in the cosmetic sector can provide essential transformation. However, the employment of AI should not be confined to increasing aesthetics. It must also serve other crucial functions. For example, repairing physical flaws through plastic surgery or other remedial procedures.
Machine learning and artificial intelligence will not only affect the future of the cosmetics industry, but they also have the potential to become important factors in the dermatological sector. Efaclar Spotscan from La Roche-Posay examines the entire face of consumers using the smartphone camera. It compares the features to a library of 6000 professional pictures, making Dermatologists' jobs easier. There is no need for face-to-face meetings. For both the consumer and the product service provider, such advanced autonomy will be a cost-effective option. With the pandemic limits, at-home beauty tech took off, but the future presents limitless possibilities.