All-natural makeup brands with clean beauty standards: Check to see our selections for the most popular and best natural and organic makeup brands.
Clean beauty, particularly makeup, has gone a long way in recent years. While it formerly appeared practically difficult to find more than a handful of brands with pigmented formulas suitable for a variety of skin tones, the clean cosmetics market is now thriving with a number of inventive and adaptable products. One of the things people don't recognize about clean makeup is that it is an extension of skincare. A truly pure natural makeup brand cosmetics product will nourish your skin.
As with any excellent beauty product, it may take some trial and error to discover the correct one for your needs. To help you get started, we've compiled a small selection of our favorite clean, non-toxic makeup products that are not only editor-tested and artist-approved, but also worth adding to your collection. Here is one of the customer's approved natural and organic makeup brands that are both effective and popular and really use clean ingredients.
SAIE
In a world where "clean" might be a meaningless cliché, Saie creates makeup with strict makeup ingredient requirements - there are over 2,000 components they will never touch - at reasonable costs. Laney Crowell, the company's founder, and CEO has together a team of beauty veterans and wellness-focused influencers to assist with product development, branding, and sustainability without losing efficacy or color payoff.
Laney founded Saie because she was eager to see a new type of beauty brand emerge, one based on the simple concept of feeling good and doing good. Saie has been super-powered by their community since its inception; when you "Saie" it, they produce it. Saie is on a mission to improve beauty with clean, award-winning products that are environmentally friendly and mindful of the earth we share.
W3LL People
W3LL People is one of the original organic indie makeup firms that popularized clean beauty. It's been more accessible than ever, with the Expressionist Mascara serving as the brand's standout product. While clean mascara is notoriously difficult to create, this one coats lashes with mineral pigment to provide length, volume, and definition. The end result? Long, dark lashes that don't smudge or run. Yes, just like any other mascara. I especially like the brown shade; it's ideal for natural makeup days when I don't want to go completely black. While there's a lot to enjoy about this mascara, the one drawback is that it dries up quickly, so you'll have to replace it frequently.
W3LL People before it was popular, people were creating award-winning beauty with quality, plant-powered products. Formulas that boost the long-term health of your skin while also being environmentally friendly. Beauty emerges from within. The brand offers award-winning cosmetics with premium, plant-powered organic ingredients products long before it was popular. Formulas that boost the long-term health of your skin while also being environmentally friendly.
They are of the belief that less is always more. That is why we only utilize the purest components. Botanicals that are ethically sourced and renewable, such as Green Tea, Turmeric, Pomegranate, Rosehip, and Broccoli Seed Oil, make for refreshing cosmetics that nourish and soothe. Award-winning, artistry-proven, and dermatologist-approved beauty. The product that puts your skin first, brightening and moisturizing for long-lasting comfort and shine. As clean beauty pioneers, their 35+ EWG-Verified products (and counting) illustrate their dedication to the highest ingredient, health, and safety standards. Clean and cruelty-free guarantee. W3LL People are on a mission to be accessible to everybody, so that more people may choose clean and be healthy.
100% Pure
100% Pure specializes in fruit-pigmented makeup, which is makeup that is colored with genuine fruits and vegetables such as cherries, plums, tomatoes, and blueberries, versus synthetic dyes or minerals.
The Better Naked Palette returns to basics, with three eyeshadows in golden bronze, taupe, and beige, as well as a beige luminizer and rose blush. The idea is that you'll be able to take just one palette with you for no-fuss application on the road. And it does not disappoint: the hues are opaque, blendable, and wonderfully smooth. We enjoy that it's a one-stop shop for all of your makeup needs, and the colors are flattering on all skin tones. Though we wish there were more colors packed inside for the price, this is one of those palettes you'll use until the pan is empty.
100% PURE isn't just a catchphrase. Or perhaps simply their ingredient list. 100% PURE is a commitment to developing the purest, best natural, healthiest products and educating everyone on the need of being 100% PURE. They aspire to live with compassion, generosity, and empathy; to be environmentally sustainable; to better the lives of 6 billion people and animals; and to be generous and give back to the global community.
Au Naturale
Au Naturale is an organic and nontoxic makeup firm that is as passionate about offering healthy cosmetics to people as they are about campaigning for tougher cosmetic product regulation in the United States. Needless to say, every plant-based ingredient is carefully selected, and the complete collection is organic, non-toxic, and devoid of parabens, nanoparticles, carmine, gluten, and sulfates. Au Naturale products are manufactured in the company's unique lab, ensuring that the entire process is quality regulated.
Ashley Prange quit her job as a nuclear analyst in Washington, D.C., to tackle an even greater challenge: creating a line of vibrant, long-lasting color cosmetics free of the dangerous ingredients that caused her recurring breakouts, irritation, and toxic load. Ashley, a true innovator, identified an opportunity to address a market gap: people frequently wear clean colors throughout the day but resort to traditional cosmetics when they desire full spectrum color payoff and long-lasting use. Ashley repurposed her coffee grinder into a mineral mixer and set out to produce natural beauty makeup, that would leave her face as pleased as it was after a week of going au natural. Her objective was to replace every product in her previous beauty routine with healthy, naturally produced, and ethically sourced ingredients. Her initial lab samples' success swiftly blossomed into a whole product line that launched in 2011.
Au Naturale has since gone global while remaining local. Ashley established partnerships with fair-trade farmers across the world to assure the best standard in ingredients and transparency and built a dedicated lab in Wisconsin to ensure the highest level of quality assurance.
Lily Lolo
Lily Lolo, founded in London, specializes in mineral cosmetics, so you can be confident that their whole line of bronzers, blushes, BB creams, and other products are free of harsh chemicals such as parabens, fragrances, dyes, and fillers. Because Lily Lolo products are designed to suit every skin type, whether dry or oily, they deliver the most natural finish without clogging or irritation. Furthermore, the organic beauty collection is delivered in entirely recyclable plastic containers.
Vikki Khan, the visionary behind Lily Lolo Mineral Cosmetics, fell in love with mineral cosmetics while traveling many moons ago. Vikki enjoyed the coverage she could obtain from such a light foundation, but her hunt for the perfect brand was, to say the least, unsatisfactory. So, against all odds, Vikki launched Lily Lolo, and the rest, as they say, is history. Lily Lolo is now an award-winning mineral cosmetics line available in select beauty establishments. It has earned cult status by combining natural, chemical-free materials with the pinnacle of mineral-based technology.
Every product is free of ingredients like harsh chemicals, dyes, and fillers, and some even have antibacterial characteristics to help with skincare. Lily Lolo, as a clean makeup brand, foundations, powders, and bronzers provides women with the beautiful, airbrushed complexion they want. While their vivid eye shadows offer the best lasting power and maximize all of your God-given assets. Give yourself the gift of flawlessly beautiful skin! Lily Lolo's pledge to you is that there will be no nasties, parabens, synthetic colors, or nano-particles and that the products will be fabulously healthy!
Kjaer Weis
Kjaer Weis is a luxury-certified organic makeup brand that prioritizes performance and sustainability in its products. The company, founded by Danish-born and New York-based beauty artist Kirsten Kjaer Weis, mixes European quality with American innovation. Every makeup batch has been hand-inspected and is devoid of parabens, silicones, petrochemical emulsifiers, and synthetic perfumes. Almost all Kjaer Weis products are made in Italy and have been Certified Natural or Certified Organic by the country's certifying organization, the Controllo e Certificazione Prodotti Biologici.
Simple, but not boring. Beautiful, yet always authentic. Kjaer Weis appreciates when things are done perfectly, produced correctly, and built to last. We may now be cautious about the items we use in the clothes we buy and the meals we consume without sacrificing quality. So why not be beautiful? Kjaer Weis is at the forefront of the trend with high-performance, premium makeup that is organic and sustainable, as everything should be.
Whether it's creating a lip color based on the color of an old tee shirt or personally inspecting each new batch for color and texture consistency, Kjaer Weis ensures that all of our ingredients are not only Certified Natural or Certified Organic but that they always meet the standards of luxury beauty. That means makeup that is effective and works with your skin rather than against it.
Lovinah
Lovina uses ancient African wisdom and materials to create safe and effective premium skincare and makeup as a clean beauty brand. They are a cutting-edge brand that handcrafts its products using only the highest-quality natural ingredients. Knowing Lovinah is synonymous with loving Lovina.
Lovina Supernatural Skincare is a tribute to Africa's ancient beauty and herbal healing culture. Our Supernatural Skincare is inspired by ancient African beauty secrets and centuries-old traditional African herbal remedies used to heal skin issues, but with a modern twist. Lovina offers a line of plant-powered next-level luxury high-performance and multi-functional treatments for hormonal disorders, premature aging, and significantly improving complexion.
Each product has a beautiful backstory and is slowly crafted in micro batches with potent botanicals used for skincare and medicinal purposes in Africa hundreds of years ago, then infused with clinically proven bio-active ingredients to help awaken, nourish, moisturize, soothe, energize, and flood the skin with high supernatural radiance. Each product has a unique tale to tell, and Lovinah personally sources the greatest botanicals, extracts, clay, and oils from the most beautiful plant places.
NOTO
NOTO's natural makeup space was created with minimalists in mind in Los Angeles. From its vivid lip and cheek stains to its face and body highlighter, the organic and all-natural line is vegan, handcrafted in small batches, and manufactured from organic plant-based components like olive fruit oil and rosemary leaf extract or organic coconut oil. Its bottles are glass, its plastics are PCR material, and its boxes are biodegradable. If you live in Los Angeles, NOTO has a refill program where you can refresh your empty bottles.
NOTO is an organic and natural clean cosmetic range that is gender inclusive. Their makeup line is packed with simple yet effective components that will alter your skin with the regular application while also providing you with an instant NOTO glow. Noto honors the genuine and different levels of what self-expression and beauty might entail. They stand up for fierce individualism while building a creative and mindful community.
Gloria, the founder, has a thorough understanding of the beauty industry as a result of her lengthy background as a fashion and beauty makeup artist and contributor dating back to 2006. In addition, she founded the arts and cultural print monthly The WOR magazine. Gloria observed firsthand, working with so many cosmetic brands, how the bulk of cosmetics were mixtures of chemicals, fillers, and pollutants, as well as marketing designed to make people feel horrible about themselves. She also studies herbalism to treat her own health and skin problems. As a result, she developed her own answer, creating items that reflected the changes she desired to see in the industry and how we relate to self-care. Not only are the contents changing, but so are the visual identity and messaging of what wellness and beauty should look and feel like.
We looked far and wide for the top organic makeup brands and natural skincare products that are truly clean and cruelty-free, with a variety of prices and product options. RMS Beauty, Juice Beauty, ILIA Beauty, and Vapour Beauty are some of the most popular clean cosmetics brands.
People are becoming more aware of the possible negative consequences of the majority of synthetic chemicals commonly utilized in the production of makeup. "Clean beauty" is currently popular. For a long time, natural cosmetics was less effective than synthetic products. However, with the realization that women are becoming more careful of what they put on their bodies, the majority of the best all-natural makeup brands have stepped up their game.
If you're attempting to live a more natural and sustainable lifestyle, you're aware that it includes everything we put on and in our bodies, including our makeup. Making the switch to non-toxic makeup from any of these best all-natural cosmetics brands will improve your green lifestyle while also providing you with naturally gorgeous skin! We hope we can assist you in finding the best natural and organic makeup for you.