Most Popular Tiktok Beauty Trends in 2022

TikTok has swiftly become one of our favorite sites for viral beauty hacks and product suggestions over the last two years, owing to the content creators who post their latest findings on the app. However, when you're bombarded with videos promoting the latest "must-have" findings, it's easy to feel overwhelmed. And, while we've discovered a lot of fantastic stuff on the app, we've also had our fair share of disappointments. You've all heard about the sold-out lip serum with 40 million views, and it's obvious that Tik Tok has gained a lot of respect from creators year after year. So, how can you identify which viral trends are actually "For You" when scrolling through TikTok? This is where we step in.

We've already seen the birth of a variety of looks, from Kidcore to Rockstar Makeup, and as we prepare for the new season, we're anticipating a few beauty trends that will be everywhere.

 

Whoever informed you that wearing full makeup was out obviously didn't know about the Baddie look. Contouring, big brows, a thick cat eye, and defined lips are characteristics of the maximalist aesthetic (usually in a nude or mauve shade). Overall, being a baddie is a way of life that goes beyond aesthetics. It's all about exuding confidence and feeling powerful in every way. Look to celebrities such as Megan Thee Stallion, Rihanna, and Beyoncé for further style ideas.

There can be no darkness without some light. The Light Feminine Aesthetic is the polar opposite of the Dark Feminine Aesthetic, favoring softer colors and a lighter makeup application. Fans of this look are frequently seen with doe eyes, pink cheeks, and nude lips. In an essence, LFA is all about a "no-makeup" makeup appearance.

 

This trend has already made its way into the fashion world, so it's no wonder that it's making its way into the beauty industry as well. Barbie has always been a trendsetter, and TikTok makers are taking notice by wearing her favorite color, pink, pink, and pinker. To attain Barbiecore, simply wear as much color as possible—from your lids to your pout. If pink isn't your color, you may still try Barbiecore aspects like a glossy lips, voluminous hairstyle, and fluffy lashes.

Is there a recurring theme here? The Dark Feminine Aesthetic, like "Rockstar Makeup" and "Baddie," is all about projecting confidence and empowerment via your beauty and dress choices. "We've been conditioned as small girls to be a specific way, to act a certain way, and to communicate our feelings in a certain way," one designer explains. When you engage your dark femininity, you let go of everything." When it comes to cosmetics, this means boldly defining your natural features, such as your eyes, cheekbones, and lips. This aesthetic's most popular features include siren eyes, dramatic lashes, and a bright red lip.

If "embrace your inner child" had a catchy label, it would be Kidcore. The whimsical look is an extension of the Y2K beauty trends that we've seen all year, and it's all about having fun with your makeup. Kidcore has no set restrictions; make it whatever you want it to be with the help of some graphic liners, neon hues, and crystal decorations.

No, this does not imply that people sleep in their makeup. The sleepy eyes appearance also called "Sleepy Makeup" or "Tired Eyes Look" is dragging your cat eye down rather than up as we are accustomed to. Gray eyeshadows are utilized to lengthen and buff out the cat eye before applying the same color to your lower lash line to create a smokey effect. A light grey, black, or brown eyeshadow can be applied to define the lash line for our ladies with hooded eyes. Finally, don't forget to put on some false lashes or a couple of coats of volumizing mascara.

Soft glam, step aside. For the rest of the year, Rockstar Makeup will take center stage. This beauty trend, often known as the "Rockstar Girlfriend Aesthetic," emphasizes edgier looks. The punk scene is alive and well this season, from contoured cheeks to crisp hairstyles. Celebs like Bella Hadid, Megan Fox, and Kourtney Kardashian have recently embraced the rocker look with bleached brows, sunburnt blush, and smokey eyes.

The fashion industry has had a strange few years. We abandoned all sartorial rules when the pandemic first struck, choosing 24/7 sweatpants, tie-dye everything, and no pants. After vaccines became more widely available, we swung hard in the opposite direction with revenge dressing, donning all the suits, sequins, and eye-catching colors we could find. We now appear to be having difficulty finding common ground with new trends, or "cores," as TikTok prefers to call them, appearing every other week. They swing wildly between comfortable essentials (like '90s minimalism) and extremely particular aesthetics, and each has a memorable moniker on social media. It's a lot to keep up with, but don't worry: we've compiled a list of the nine most popular styles to know for fall 2022, complete with explanations of what they signify and how to wear them. We've already seen the birth of various looks, from Kidcore to Rockstar Makeup, and as we prepare for the new season, we're anticipating a few beauty trends that will be everywhere this fall.

We'd like to think that Cottagecore, Balletcore, and other period-inspired content, such as Bridgerton, contributed to the creation of the Coquette aesthetic. The look is inspired by femininity and monarchy, with pink cheeks, mauve eyes, and glossy lips that tie the whole look together. Consider it gentle makeup looks that are inspired by Daphne. If you want to learn more about trending products on the market, check our blog New Beauty Launches for Autumn-Winter Trend 2022.

It's time to put the glitter and curling iron back. Disco has returned in all its sparkling glory, complete with massive Farah Fawcett hair, satin platform shoes, and a bevy of stunning jumpsuits. This look started mainly in the beauty business, but it has since spread to incorporate fashion as well. And we expect it to become even more popular following the release of Beyoncé's eighth album, Renaissance, which was inspired by both Disco and its successor House music. You'll want to go all-out with volumized lashes, glossy lips, and vibrant eye shadow. TikTok recommends wearing low-cut halter bodysuits with flared dark wash jeans or bra-style crop tops with low-rise slacks. Find your inner Diana Ross, Cher, or even the Bee Gees to get this look.

The Y2K craze is evolving, for better or for worse, and now encompasses all the most popular mall brand picks we shopped for at stores like Abercrombie, Hollister, Guess, Baby Phat, and the GAP. Micro mini skirts (including raw-hem denim styles), UGG boots, cheeky graphic tees and chunky cable knit zip-up cardigans are all making a comeback, as are wired headphones and phone charms. Although this movement has definitely gained traction lately thanks to models like Bella Hadid and Kendall Jenner, it’s been in the works for a long time—Abercrombie & Fitch has been on a mission to reinvent itself with extended sizing and more of a Reformation vibe, and fast fashion brand Dolls Kill brought back everyone's favorite catalog brand, Delias, in 2018.

Whimsigoth is just one of several '90s styles presently influencing our autumn wish lists. Image Sabrina, the Teenage Witch, if she were a little more wicked. A mixture of black mesh lace and delicate florals, as well as several short slip dresses, velvet tees, and clunky loafers or Dr. Martens, characterize this trend, which is otherwise characterized by a focus on heavy eyeliner and little fabric. The movie Practical Magic and the works of Stevie Nicks, Drew Barrymore, and Phoebe Buffay (during her younger years) are also excellent sources of motivation.

This trend may alternatively be labeled “everything but the kitchen sink.” The Weird Girl Aesthetic is a mish-mosh of just about every other trend on the market, blending fluffy bucket hats with tiny skirts and DIY-looking crochet knits. It's a lot, and it may seem extremely haphazard, but it has its origins in the eccentric style of Harajuku, a Japanese subculture (called after the Harajuku neighborhood of Tokyo) that embraces a mashup of disparate elements. TikTok’s take on the current style however leans a bit more toward Western vintage or nostalgic products, including ‘90s graphic tees or ‘70s knitwear. We have to agree with some who have taken issue at the word "weird" being used to characterize this style; if it appeals to you, it is not strange. It’s just fun.

Hot pink has been the top color trend in recent years, but it has since evolved into its own movement, thanks in large part to Gerta Gerwig's new Barbie film. A push for maximalist design and a return to nostalgia, as well as Pierpaolo Piccioli's decision to create an almost totally monochrome vibrant fuchsia collection for Valentino's Fall 2022 ready-to-wear runway show, helped put this bright approach on the map. If you use TikTok frequently, you'll know how popular this trend has become, with over 24 million views in five days. The nicest thing about Barbiecore is that it is all about color. Platform heels and bodycon minidresses are just as trendy as wide-leg silk slacks and oversize button-up shirts, as long as the pieces you're wearing are a stunning shade of hot pink. The entire world is your Barbie-colored oyster.

Fairycore, a style that combines elements of cottage and regency, emphasizes airy, ethereal pieces with a strong sense of the fantastical. A lot of pastels, ribbons, puffy dresses, wispy hair, and floaty maxi skirts characterized the fashion of the 1960s. The phrase "Tumblr music" appears to have been coined there, and the genre is linked to another current fad called "Goblincore," more defined by mushrooms, moss, and earthy inspirations. Even wedding ideas have been influenced by the forest romance, especially among the Gen Z crowd.

This is the trend for you if you've ever imagined you could live inside a Nancy Myers film. "It's Hamptons, its garden is bigger than your first apartment,' it's a light white sweater even though it's the middle of July. It's a five-carat diamond ring passed down from your great-great-grandmother," TikTok designer Lex Nicoleta said of the trend. Think airy linen slacks, wide-brim bucket hats, fisherman sweaters, star market totes, and garden clogs in pale blues, beige, and white.

This trend, sometimes known as Plaza Princess, is inspired by our original favorite Upper East Side fashionista, Eloise. Yes, TikTok is currently flooded with videos of novelist Kay Thompson's small dictator who took over the Plaza Hotel. Of course, the style includes elements from our next favorite Upper East Sider, Blair Waldorf's wardrobe, which combines preppy mainstays like hair bows and Peter Pan collars with glam accents like rhinestone accessories and feather trims. And, of course, many headbands.

The Baddie style, inspired by the term "bad bitch," is focused on blending strong beauty looks with sensual, sporty attire. Think Kylie Jenner's makeup (heavy brows, long nails, and pouty lips) with cargo pants and a cropped tank or spandex shorts with an oversize concert tee and some major jewelry. It's unclear when the term "baddie" became the dominant label for the movement, although it's been there since at least the early '90s, with deep roots in hip hop, and was popularized by BIPOC artists such as TLC, Missy Elliot, Destiny's Child, and others.