Discover the top beauty influencers to follow in 2023! Our ultimate guide features the best in the business, from skincare experts to makeup moguls. Get inspired by their stunning looks, learn from their expertise, and elevate your beauty game!
The beauty industry is one of the most dynamic and fast-paced industries in the world, with new trends emerging every season and a constant stream of new products and technologies being introduced. As a result, it can be difficult for consumers to keep up with the latest developments and know who to trust for advice and inspiration. That's where beauty influencers come in.
Beauty influencers are individuals who have built a following and reputation online by sharing their expertise, passion, and creativity related to all things beauty. They may specialize in makeup tutorials, skincare routines, hair styling, or any other aspect of beauty, and they use social media platforms like Instagram, YouTube, and TikTok to connect with their audience and share their knowledge and recommendations.
But with so many beauty influencers out there, it can be hard to know who to follow and who to trust. That's why we created this guide – to introduce you to the top beauty influencers to follow in 2023. Whether you're looking for inspiration for your next makeup look, want to learn more about skincare, or just need some beauty advice, these influencers have got you covered.
In this blog post, we'll be highlighting a range of talented influencers who are shaping the beauty industry with their expertise, creativity, and passion. We'll cover everything from traditional beauty bloggers to up-and-coming stars on the rise, and we'll give you a sneak peek into their worlds and what makes them stand out from the crowd. So grab a cup of coffee, sit back, and get ready to meet the top beauty influencers to follow in 2023.
Criteria for Choosing the Best Beauty Influencers
When selecting the top beauty influencers to feature in this guide, we considered several key factors to ensure that only the most talented and influential individuals made the cut. These factors included:
Relevance and Niche Expertise: We looked for influencers who specialize in specific areas of beauty, such as makeup, skincare, hair care, or nails. This ensures that their content is focused and informative, providing valuable insights and advice to their audience.
Quality of Content and Consistency of Posting: We evaluated the quality of content produced by each influencer, taking into account factors such as photography, videography, editing, and writing style. We also considered the frequency of their posts, aiming to feature influencers who consistently produce high-quality content.
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Engagement and Following on Social Media Platforms: We analyzed the level of engagement generated by each influencer's content, including likes, comments, and shares. Additionally, we considered the size of their following, looking for influencers who have built a significant community around their brand.
Collaborations and Partnerships with Brands and Other Influencers: We looked for influencers who have collaborated with reputable brands and other influencers in the beauty industry. This indicates their credibility and influence within the industry, as well as their ability to work well with others.
Unique Style and Point of View: Finally, we sought out influencers who bring something unique to the table, whether it's their personal style, their approach to beauty, or their perspective on industry trends. This helps set them apart from other influencers and provides their audience with fresh and exciting content.
Using these criteria, we carefully curated a list of the top beauty influencers to follow in 2023. Each individual on our list has demonstrated exceptional expertise, creativity, and engagement within the beauty industry, making them must-follows for anyone interested in beauty and cosmetics.
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The Top Beauty Influencers to Follow
Now that we've discussed the criteria for selecting the top beauty influencers, let's dive into our list of the top beauty influencers to follow in 2023. These Influencers have demonstrated exceptional expertise, creativity, and engagement within the beauty industry, making them must-follows for anyone interested in beauty and cosmetics.
Female YouTubers are women who have conquered the platform with their amazing content, covering everything from makeup tutorials to gaming, fashion and beauty to personal development and more. They are the creators who are shaking up the online world, inspiring others with their creativity, authenticity, and unique perspectives.
Female YouTubers are women from different backgrounds and lifestyles who have found their place on the platform and are using YouTube hacks to share their passions, experiences, and expertise with the world. From well-known creators with millions of subscribers to rising stars, female YouTubers are leaving their mark and changing the game along the way.
Whether you’re looking for tips on how to nail your winged eyeliner or you want to explore new perspectives on life, there’s a female YouTuber out there who has what you need. These women are smart, savvy, and hilarious, and their content is both informative and entertaining. So, the next time you’re browsing through YouTube, why not take a moment to search for some female YouTubers? You never know who you might find and what impact they might have on your life. Trust me, you’ll love it!
Yuya - 24.9 million subscribers
Yuya is a beauty and fashion icon, a social media sensation, and a well-known female YouTuber. Known for her captivating personality, stunning makeup looks, and positive energy, Yuya has taken the internet by storm with her unique approach to beauty and style.
Whether you’re a makeup novice or a seasoned beauty enthusiast, Yuya’s tutorials and product reviews are sure to leave you feeling inspired and entertained. With over 24 million subscribers on YouTube and a massive following on social media, Yuya is a force to be reckoned with in the world of digital content creation. Be sure to follow this queen of beauty and fashion on all her platforms. Trust us, your beauty routine will never be the same once you’ve experienced the magic of Yuya!
Sandra Cires Art - 16.2 million subscribers
Sandra Cires is a well-known Cuban TikTok star, YouTube star, and singer. She got famous for sharing art, beauty, and music content across different social media platforms. She’s especially active and developed a large fanbase on YouTube, where she has multiple channels such as Sandra Cires Play, SandraCiresVlog, and SandraCiresMusic. During her second year of university, Sandra Cires found a musical group looking for a singer. Thus, she went to do the test and got accepted.
She flew to Italy and performed there. Yet, the response was not good even though she had tried for years. She then decided to move to the US. While waiting for the visa, she created a YouTube channel in 2011 and began uploading videos. Sandra uploaded beauty tips and comedy vlogs. This YouTuber found many supportive comments on the platform and she continued doing it, even though it has become her career.
Musas - 15.2 million subscribers
Mariam Musa is known and famous for being a makeup, fashion, and lifestyle blogger and YouTuber who gained further fame competing in the reality TV show Survival Of The Fittest in 2018. Mariam Musa is a well-known Reality Star. Mariam was born on December 14, 1994, in England and according to astrology, her zodiac sign is Sagittarius. As it was mentioned Mariam Musa is one of the famous and trending celebrities who is popular for being a Reality Star and Musa was a member of the famous Reality Star list. Talking about the family of this social media personality not much is known, however we can admit that she has a sister named Aminat. Mariam frequently shares photos of her first nephew Josiah.
Mariam travelled to South African Savannah and competed in ITV2’s reality show Survival Of The Fittest in 2018. It is a British reality TV series where the girls compete against boys. They compete in many physical and mental challenges. Mariam Musa was the winner of the show. Since then Mariam Musa started dating Warren Phillips. They have been dating since 2018. Warren is also a reality TV star. They both were contestants of Survivor of the Fittest. However, for 2022 there is no information on whether the couple is still together or not.
Mariam Musa is showing quite a high level of activeness on numerous social media platforms which happen to be of course YouTube, Instagram, Twitter and TikTok. Mariam Musa has had a presence on YouTube for more than 8 years. She joined this platform and created her channel back on December 24, 2014. As of April 2022, her channel has more than 332 thousand subscribers. Generally, Musa shares beauty, fashion, and makeup-related videos and content. Also, she made videos with her boyfriend. She has also shared some of her makeup look videos. The very first YouTube video that was uploaded to the YouTube channel of Mariam Musa is called “ MY UPDATED HIGHLIGHT AND CONTOUR TUTORIAL: FULL FACE”, this video was posted on March 3, 2015 and currently has over 67 thousand views.
Rclbeauty101 - 14.4 million subscribers
YouTube has always been the platform for a massive and ever-growing community for talented people, from beauty to playground. Many beauty vloggers on this platform have amassed millions of followers for their beauty tips and tricks. In this vein, one of the popular beauty YouTubers includes Rachel Levin popularly known as "RCLBeauty101". Levin is one of the biggest and fastest-growing beauty YouTubers and is popular primarily with the teenage population. He has collected millions of subscribers by uploading videos ranging from DIY, life hacks, comedy, and makeup hacks. Also, it is reported that she was a highly paid beauty YouTuber
in 2018.
Levin's YouTube career began when she was 15 years old in 2010. Already a big fan of YouTube content, the then-teenager found herself watching videos all of the time. So what made her decide to post her own video? As Levin's fan base grew and her success continued, she didn't realize that she was becoming more famous at that same time. Her first encounter with a fan was awkward because she couldn't understand how this person knew her.
Levin does an amazing job of creating great content that looks so effortless. However, "effortless" is far from the word to use when it comes to Levin's dedication to her craft.
She puts in major hours to create the perfect content. During the interview with Instant, she shared that it normally takes nine hours to film one video and 18 hours to edit it. She does recognize that some of that time is because she is a perfectionist.
Nikkie Tutorials - 14.1 million subscribers
Nikkie De Jager is a wildly talented Dutch makeup artist and YouTube sensation! With over 14 million subscribers, Nikkie is known for her signature bold and colourful makeup looks, stunning transformations, and delightful personality. Her tutorials are as informative as they are entertaining, and she has become a go-to source of inspiration for makeup lovers all over the world.
Nikkie’s passion for makeup is palpable, and her tutorials are always engaging, fun, and full of surprises. Whether she’s showing us how to create a flawless base, a killer winged liner, or a dramatic smokey eye, Nikkie’s energy and enthusiasm are fascinating. And with her witty sense of humour and playful personality, it’s impossible not to fall in love with her and her incredible talent. Her tutorials are a must-watch for anyone who loves makeup, and with her infectious energy and captivating personality, you’ll be hooked from the very first video.
Narins Beauty - 13.8 million subscribers
Narins also known as Narins Beauty, is a popular beauty YouTube creator of DIY, beauty, and fashion content. She is also a social media influencer. With 9.4 million Instagram followers, she has a large following. Narins was born in Syria and raised by her parents in Sweden and relocated to Dubai, United Arab Emirates. Narin Amara is the full name of Narins Beauty. She started her YouTube channel, “Narins Beauty,” when she was 14 years old, and it now has more than 13.8 million subscribers. Her well-known song “Hala Ya Sidi” has received 42 million views. She takes the next step toward stardom with this song.
She initially began her video in the style of a variety of challenges and comedy vlogs. She started getting more subscribers and views as soon as she started posting DIY makeup tutorials. She initially focused on beauty and DIY tutorials, and since then, she has amassed millions of followers on both Instagram and YouTube. Additionally, Narins Beauty began providing simple makeup tutorial tips, which quickly became extremely popular across all age groups.
HellomaphieMX - 11.2 million subscribers
On the HellomaphieMX YouTube channel, you can find the most creative DIYs, Life Hacks, Weird Beauty Hacks, Slime, Instagram Slime Recipes, DIY School Supplies, DIY Liquid School Supplies, Testing Weird Beauty Trends, Instagram Beauty Hacks, Nail Tutorials, Nail Hacks, How to make Squishies and more!
Zoella - 10.7 million subscribers
Zoe Sugg lives the life most 27-year-olds can only dream about from their rented bedrooms. She designed and built her own home from scratch, is sent Mulberry handbags for free (not that she can't afford them) and is famous for, well, being herself.
But that doesn't mean she hasn't worked hard for it; building a brand out of who you are is demanding, time-consuming and mentally and physically draining.
Although Zoella's breakthrough success is more recent (going from one million subscribers to over 10.7 million in the past 12 months), she has spent several years honing her craft, building her audience and finding her voice on YouTube. From her first video showcasing the things in her bedroom, Zoella has not been afraid to invest time in regular uploads to find formats that work for her.
Most of her YouTube videos fall into the traditional beauty, fashion and lifestyle formats. For her most dedicated audience, the MoreZoella vlogging channel gives a regular behind-the-scenes glimpse into her daily life.
Franchiny Ehlke - 10.6 million subscribers
Franchiny Ehlke is a Brazilian Video blogger and media personality who is best known for her self-titled channel. Ehlke has gained popularity for her DIY projects as well as beauty tutorials, which often include her routines. She started her YouTube channel on November 22, 2010.
She posted her first video there on October 5, 2013. Ehlke has over 10.6 million subscribers on her channel. One of her most popular videos, "Minha rotina matinal pra escola", has earned over 1.5 million total views. Ehlke and fellow YouTuber Taciele Alcolea have both gained popularity for their personalized makeup tutorials.
Sara Beauty Corner - 10.4 million subscribers
Sara Beauty Corner is a YouTube phenomenon that specializes in DIY, nail art, fashion and makeup. As of January 4th 2018, Sara has more than 6.7 subscribers on her channel "SaraBeautyCorner". Her first video was launched in January 2013 titled "OMG! Not another beauty guru :p! A Beauty Trailer from a Beauty Guru Living in Norway." Before she started YouTube Sara was working full-time in Financial Services and Insurance. She and fellow YouTuber Makoccino both specialize in DIY content.
Sara and her twin sister Beth were born in 1987 on the Twenty-Fifth of December in Bergen, Norway. Sara continues to film in her home with her sister in Norway, she lives with her sister and boyfriend Tej who sometimes will make a guest appearance in one of her videos. Sara speaks with a Norwegian accent that she gained from childhood, although she is Slovenian. Sara uploads about once a month with a video about DIYs or vlogs.
Jennifer Lopez is more than just a beauty influencer, she is a global superstar who has a huge and loyal audience. She is a singer, dancer, actress, producer, and entrepreneur, who has won numerous awards and accolades for her work in music, film, and television. She is also the founder and chief creative officer of JLo Beauty, a skincare line that features products made with natural ingredients and inspired by her own beauty secrets. Jennifer Lopez is a beauty influencer who dazzles and delights her fans with her flawless and radiant looks.
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How Influencers Change the Beauty Industry
Female YouTubers are women who have created a variety of content that showcases their amazing skills and talents. From beauty experts to DIY masters to gaming enthusiasts, there’s no limit to what female creators can do on the platform and how they can entertain their viewers with their unique perspectives.
For instance, beauty YouTubers are women who have made makeup application an art, with tutorials that cover everything from simple tips for beginners to stunning glam transformations that would impress even the most experienced pro. With so many different skin types, complexions, and makeup preferences out there, female beauty YouTubers can appeal to a broad audience.
But beauty is not the only thing that female YouTubers excel at – they also shine in other fields as well. For example, cooking channels are where women can show off their culinary skills, from making comfort food to preparing gourmet dishes, all while sharing their personal stories and techniques with their fans. And with so many different cuisines and dietary preferences out there, female cooking YouTubers can offer something for everyone.
And of course, gaming – an industry that has traditionally been male-dominated. Female gamers are making a name for themselves on YouTube, with channels that feature everything from strategy games to first-person shooters to retro gaming. And with female gamers coming from different ages, backgrounds, and play styles, it’s obvious that there’s no ‘one size fits all’ when it comes to this growing subculture.
The beauty industry is constantly evolving and adapting to the changing needs and preferences of consumers. One of the major factors that has influenced the beauty industry in recent years is the rise of online influencers, especially on social media platforms such as Instagram, YouTube, and TikTok. Influencers are individuals who have a large and engaged following on social media, and who create and share content related to beauty products, trends, and tips. Influencers can have a significant impact on the beauty industry and culture, as they can:
• Shape consumer behaviour and preferences. Influencers can influence the purchasing decisions of their followers, by recommending, reviewing, or demonstrating beauty products and services. According to a survey by Influencer Marketing Hub, 49% of consumers depend on influencer recommendations when shopping for products. Influencers can also influence the tastes and styles of their followers, by introducing, popularizing, or creating beauty trends and looks. For example, James Charles, one of the top beauty influencers on Instagram and YouTube, is known for his creative and colourful makeup looks, which have inspired many of his fans to experiment with makeup.
• Challenge and diversify the beauty standards and norms. Influencers can challenge and diversify the beauty standards and norms that are often imposed by the mainstream media and the beauty industry, by representing and celebrating different types of beauty, such as different skin tones, body shapes, genders, ages, and cultures. For example, Jackie Aina, one of the top beauty influencers on Instagram and YouTube, is a vocal advocate for black women and people of colour in the beauty industry and has been instrumental in calling out brands and influencers for their lack of diversity and representation.
• Collaborate and innovate with beauty brands and professionals. Influencers can collaborate and innovate with beauty brands and professionals, by co-creating, endorsing, or promoting beauty products and services. Influencers can also provide feedback and insights to beauty brands and professionals, based on their own experience and expertise, as well as the opinions and needs of their followers. For example, Huda Kattan, one of the most influential and successful beauty influencers in the world, started her career as a makeup artist and blogger, and then launched her beauty brand, Huda Beauty, in 2013. Huda Beauty is now one of the most popular and profitable beauty brands in the world, with products ranging from eyeshadow palettes, lipsticks, and foundations, to skincare and fragrances.
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Influencers are not only consumers and creators of beauty content, but also leaders and changemakers in the beauty industry and culture. By using their platforms and voices, they can shape, challenge, and diversify the beauty landscape, and collaborate and innovate with beauty brands and professionals. Influencers are the new beauty icons, and they are here to stay. Byredo has become one of the most popular fragrance houses in the world. Read our 2023 selection of the best Byredo perfumes and learn more about the brand - Top 6 Best Byredo Perfumes.
Why there is so much drama in Beauty Influencers world
The beauty industry is a highly competitive and lucrative market, where brands and influencers are constantly vying for attention, sales, and loyalty from consumers. This can create a lot of drama and controversy, as influencers may clash with each other, with brands, or with their own followers, over various issues, such as product quality, authenticity, ethics, or personal values. Some of the reasons why there is so much drama in the beauty influencers world are:
• The power and influence of social media. Social media platforms, such as Instagram, YouTube, and TikTok, have given influencers a huge platform to reach and engage with millions of followers, who trust and admire them for their beauty expertise and opinions. However, social media also exposes influencers to a lot of scrutiny, criticism, and backlash, from both their fans and their haters, who may question their credibility, integrity, or morality. Social media also amplifies the drama, as influencers may use their platforms to call out, expose, or feud with other influencers or brands, creating a lot of buzz and drama for their followers to watch and comment on.
• The pressure and expectations of the industry. The beauty industry is a fast-paced and dynamic industry, where trends and consumer preferences change rapidly, and new products and innovations are launched frequently. This puts a lot of pressure and expectations on influencers, who have to keep up with the latest developments and deliver high-quality and relevant content to their followers. Influencers also have to balance their creative and personal vision, with the demands and interests of their followers, as well as the brands and sponsors they work with. This can create a lot of stress and conflict, as influencers may struggle to maintain their authenticity, originality, or independence, or may face criticism or backlash for their choices or actions.
• The personality and values of the influencers. Influencers are not just content creators, but also personalities and brands, who have their own style, voice, and values. Influencers may have different opinions, preferences, or beliefs, that may clash or conflict with other influencers, brands, or consumers. Influencers may also have different motivations, goals, or ethics, that may influence their decisions or behaviours . Influencers may also have different levels of professionalism, maturity, or responsibility, that may affect their reputation or credibility. These factors can create a lot of drama and controversy, as influencers may disagree, argue, or compete with each other, or may offend, disappoint, or betray their followers or partners.
The beauty influencers world is a fascinating and exciting world, where beauty enthusiasts can find inspiration, education, and entertainment from their favourite influencers. However, it is also a world full of drama and controversy, where influencers may face various challenges and conflicts, that may affect their image, career, or relationships. The beauty influencers world is not always pretty, but it is always interesting.
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Conclusion
In conclusion, the beauty industry is constantly evolving, and staying up-to-date with the latest trends and products can be overwhelming. That's why we've put together this guide to the top beauty influencers to follow, featuring some of the best in the business. From tried-and-true veterans like Tati Westbrook and NikkieTutorials to rising stars like James Charles and Emma Chamberlain, our list has got you covered. Whether you're looking for inspiration, education, or just some good old-fashioned entertainment, these influencers are sure to deliver.
By following these beauty influencers, you'll not only stay informed about the latest products and techniques, but you'll also get a front-row seat to the latest industry trends and insights. And who knows, you might even discover a new favorite product or brand that becomes a game-changer for your beauty routine.
So what are you waiting for? Take a few minutes to check out the influencers on our list, and don't forget to hit that subscribe button to stay up-to-date with their latest content. Trust us, your beauty routine will thank you.
We hope you found this guide helpful and informative. If you have any feedback or suggestions for future blog posts, please don't hesitate to reach out. We'd love to hear from you! Until next time, happy reading and glowing!