Inspired by the limitless conceptual freedom of driving, Alfa Romeo and Desire Fragrances give birth to the first fragrances collection. The partnership between Alfa Romeo’s technology and Desire Fragrance’s expertise made them explore the automotive world from an elegant and urban perspective, which reflects the bold and unique details of the new collection. For the first time Alfa Romeo makes its enter into the perfumes industry with three male fragrances, each of them representing a specific Alfa Romeo automotive universe, expressed by precious olfactory element.
“Rare and extreme, the 33 Stradale is one of the most desirable cars ever. I kept this iconic Italian automobile as inspirational.
Fast and charismatic, this car is limited to real aficionados, often young collectors, who are not afraid to jump in this racing car. To represent the fizzy air caressing the metal I used an Italian Lemon combined with Grapefruit and Elemi adding spackles.
The black rose recreates the confidence of the pilot with seductive masculine florality, nutmeg gives a warm spicy recklessness;
all the dark woods aim to mimic the tight connection within the vehicle and the road with oud magnifying the exclusive feeling,
the alcantara accord is the final touch to gain a timeless elegance of this refined fragrance for a man that never looks back”. Perfumer: Cristiano Canali.