A new vibrant fresh version of Chrome. Evoking life's genuine moments of pure emotion between father and son.
The Chrome legend lives on. A new heir to the fragrance dynasty. A novel reformulation with even stronger spirit. A fragrance that promises the purest of emotions, like the unforgettable feeling of a father bonding with his son.

INSPIRED BY CONNECTION

A fragrance that celebrates pure happiness. Created with those timeless moments in mind that spark a bond between father and son. Life's simple pleasures that have become even more intense through the love modern-day Super Dads express for the children. That unbreakable bond they share. The bond that Chrome Pure illuminates.

A LINGERING SCENT PROMISING PURE EMOTION

Chrome Pure bursts forth with tingling freshness.
A fragrance with new spicy and woody ingredients for a more textured, more enveloping scent that comes in three sun tides and a trio of luminous pairings.

THE PURITY OF THE BOTTLE

Chrome's azure blue bottle is now in pristine white.
Flawlessly smooth and soft glass that exudes a sensation of purity.
Happiness is just around the corner.