This color-safe shampoo removes grime and debris while still being gentle on color-treated hair

Using Joico K-pak Color Therapy Color-protecting Shampoo you'll protect your shades and prevent future damage with its luxurious lather infused with antioxidant-rich African Manketti and Argan oils.

After 18 washes, it retains almost 82 percent of its original color

Proven to last for up to 2 days of color, this shampoo is a savior because it helps you to maintain your hair's color much longer than other products. It also has a nice smell, which I love.

Color-treated hair is gently cleansed

Joico K-pak Color Therapy Color-protecting Shampoo is perfect for gently cleansing and maintaining hair with a vibrant color.

Improves hair’s elasticity and shine

Hair elasticity and shine can be improved by using Joico K-pak Color Therapy Shampoo.

As used with K-PAK Color Therapy Conditioner, it prevents breakage on damaged hair when compared to a non-conditioning shampoo

AFRICAN MANKETTI OIL - A rich source of Vitamin E, nature’s well known environmental protection against fading.

KERATIN

A protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthier-looking locks.

ARGAL OIL

A powerhouse of Vitamin E, antioxidants, and essential fatty acids that help deeply hydrate and nourish hair.

SMARTRELEASE TECHNOLOGY

Our one-of-a-kind liposome delivery system packs a punch continuously releasing Rose Hip Oil, Arginine, and Keratin – to repair, strengthen and protect hair from the cumulative effects of daily styling.

Why Joico?

There’s nothing in the world like the beauty of healthy hair.

Its vitality, color, and shine light up a room and lift the spirit.

Joico has a name for this remarkable energy

They call it Joi.

Joi is at the heart of everything we do.

Joico salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use

Joico extends beyond product to the global salon community, which they have supported for over 40 years.

The joi of healthy hair is their promise and their commitment.

Joico VISION

Spreading the Joi of Healthy Hair to every stylist and client, making for a more beautiful world.

Joico is focused on getting closer to the beauty community and the way to do that is to meet them where they are, which is largely online and always evolving.