THE CAMPAIGN

Following the story of K by Dolce&Gabbana Eau de Toilette, set in the picturesque and timeless Tuscan village of Montepulciano, the Eau de Parfum presents a new aspect of Dolce&Gabbana’s modern king, embodied once again by Mariano Di Vaio. In the campaign film, he is roaring down a tree-lined avenue on his motorbike, accompanied by a soundtrack by Ennio Morricone. Shot by Mariano Vivanco in front of a classic Tuscan portico, his intense and seductive gaze captures his natural magnetism and innate strength.

THE CONCEPT

#OWNYOURCROWN
Built on the legacy of K by Dolce&Gabbana Eau de Toilette, K by Dolce&Gabbana Eau de Parfum is a sensual new scent that embodies the spirit of a man who chooses his destiny with passion and confidence. Inspired by the earthy, rugged landscape of Tuscany, the original fragrance is reinterpreted to evoke the intense and magnetic sides of this king of everyday life.

THE DESIGN

Maintaining the chiseled, geometric form of the original K by Dolce&Gabbana flacon, the bottle is now dressed in a deeper hue of regal blue, reflecting the new intensity of the magnetic fragrance within. The iconic crown is now overlaid with a burnished silver patina, accentuating the noble blue of its lapis dome. On the bottle itself, the crowned letter K conjures the traditional symbol of royalty, but with a bold simplicity that is contemporary in character.