Get high-impact, vivid color that lasts 24 hours with Smashbox Always On Gel Eyeliner - Waterproof, cruelty-free, and blendable for endless looks

For a few seconds, you can blend it to create an infinite number of looks with high-impact, vivid color.

Always On Gel Eye Liner

Stays wet for a few seconds, giving you enough time to develop and establish your ideal graphic eye or smoky style.

Smashbox Always On Gel Eye Liner make rapid strokes along the lash line.

This is a highly pigmented, long-lasting gel pencil with a smooth application

Always On is blendable for a few seconds, giving you plenty of opportunity to experiment with different styles.

Always On Gel Eye Liner lasts for 24 hours.

A million looks in one line:

When our L.A. photo studio pros saw how easily this super-saturated, long-lasting, waterproof pencil gel eyeliner glides on, they were awestruck.

Always On Gel Eye Liner remains blendable for a few seconds, allowing you to experiment with endless looks that will last for more than 24 hours—even in water

How to use:

• Apply along lash line using short strokes;
• Studio Tip: Mix colors to create your ultimate graphic eye look;
• Use with 24 Hour Shadow Primer, Super Fan Mascara, Photo Edit Eye Shadow Trios;
• Formulated without Parabens, Sodium Lauryl Sulfate, Phthalates, Fragrance, Talc & Alcohol;