The Concept

The new chapter of the iconic Light Blue story introduces Light Blue Forever, which offers an olfactory ode to true love in all its forms and shades, highlighted by the renowned frame of Capri. The new limited edition fragrance duo makes the perfect match – two complementary compositions that together capture the spirit of eternal love.

THE DESIGN

Continuing the unmistakable legacy of the Light Blue fragrances, the bottles of Light Blue Forever maintain the iconic silhouettes of the cult classics, but are now reinvented in new shades of blue, drawn from the sparkling hues of the Mediterranean. The two bottles perfectly complement one another, each embellished with gleaming gold accents, evoking the dazzling Mediterranean sunrays as they shimmer on the waves.
A sunny and sensual feminine fragrance, Light Blue Forever Pour Femme evokes memories of long summer days by the Mediterranean Sea.
TOP
The fragrance opens with Light Blue’s signature top notes, an addictive duo of crisp Granny Smith apple and tangy Calabrian lemon, extracted using the traditional “sfumatrice” technique which allows the lemon to be expressed in its entirety.
HEART
The scent blooms with a new sunny floral heart of orange blossom and voluptuous white flowers, creating a joyful sun-soaked bouquet.
BASE
This sensual heart gives way to a signature trail of Virginia cedar and cashmere woods, enveloped by a seductive caress of white musks.

THE CAMPAIGN

The new fragrances celebrate the spirit of eternal love, immersed in the fascinating and unique setting of Capri and its turquoise waters. Discover the images of the campaign captured by the Morelli brothers, which convey the same atmosphere of warmth and intimacy as the film, eternalizing wonderful moments of endless love.